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As I'm working on my agency on floor 23, one of the things that I'm doing is looking at the strategies that I'm using from a marketing perspective, and I'm using a bit of a mix of inbound and outbound marketing. And so if you're thinking, "Oh, that sounds cool, but what in the world is inbound marketing? What's outbound marketing?" Then this is the episode for you to take a listen to.
In this episode, we'll talk about...
The difference between inbound and outbound marketing
Which requires more time but traditionally has a higher ROI
The powerful possibility of combining them both.
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